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Foresight Features Inc. - Creative Direction + Brand Development + Copywriting

For the last two years, I have acted as General Manager + Producer at Foresight Features in our attempt to build the brand and the business.

The 50 page Foresight Features X Offering Memorandum document acts as the main piece of print communication between investors and Foresight Features, which was the backbone for the private equity raise to finance the first two feature films, Monster Brawl and Exit Humanity.

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Matt Wiele: Creative Direction + Copywriting

Elton Clemente: Creative Direction + Design

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Foresight Features - www.foresightfeatures.com

Full website write. Anton Nazarko created the perfect look for our brand, materials and messages.

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Foresight Features - Investor Video

This 10 minute investor overview video was created to effectively communicate the Who, What, Where, Why, When, and of course, How Much Does it Cost to be a part of the Foresight Features Executive Producing team?

Matt Wiele: Creative Direction + Copywriting

Travis North: Design + Animation

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Kinjo Sushi Campaign - Change your perspective on sushi

"Not Just Raw Fish."

"You’ll Be Full."

"We Have Forks."

These washroom ads were placed vertically above urinals in various Sports Bars around downtown Calgary asking cowboys, blue collar Joe’s, and even the successful suit wearing, steak eating, Calgarian to interact with the poster and change their perspective on sushi.

* 2006 Marketing Magazine Awards

Matt Wiele: Copywriting

Filipe Biondi: Art Director + Custom Hand Painted Typography

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Sport Swap - The 100% Off Sale

Two essentially unrelated radio spots that were written for the sole purpose of promoting a brand new Sport Swap location, the 100% Off Sale, midgets who work for Timbits, and a failed stage actor doing voice work to make ends meet. The owner of the Sport Swap brand is a wild man. Albeit random, the project was quite fun.

Matt Wiele: Copywriter

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OneSmartWorld - Creative Direction + Rebrand + Copywriting

OneSmartWorld needed a complete rewrite, redesign, rebrand, and relaunch of their website, marketing materials, and two integrated web applications developed from the ground up creating a new platform, distribution system, and entirely new online business offering. I partnered with Travis North and Anton Nazarko once again to retrofit the entire OneSmartWorld website and design of the two new web applications.


I was Creative Director + Project Lead on the website, 4D-i and Smart Agenda Manager application development projects, working with Nick Murray in Vancouver as Technical Lead, a Project Manager in New York City, and expanding web development organizations in India and China. Global collaboration really.


The 4D-i and Smart Agenda Maker are used by such clients at
RIM, Rogers, Shell, Th Canadian Cancer Society, WestJet, Standard Aero, and a bevy of other organizations across North America, and is a key piece of the OneSmartWorld Total Intelligence System.

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Matt Wiele: Creative Direction + Project Lead + Copywriting

Travis North + Anton Nazarko: Creative Direction + Design

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Enmax - What is easy?

At Rare Method we created this animated spot for EnMax energy company in Alberta.

Matt Wiele: Copywriting

Rare Method Animation Team: Animation + Design

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Divine Hardwood

"Making dishevelled floors Divine."

*2006 Marketing Magazine Awards

*2006 Anvil (Ad Rodeo) Awards

Matt Wiele: Copywriting

Darcy Parke: Creative Direction + Design

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Divine Hardwood - Make your dishevelled floors Divine

60 seconds of slightly insulting script.

Matt Wiele: Copywriter

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Calgary International Film Festival - Gala Party Print Ads

The Action Gala

"Stunt doubles welcome."

The Camera Gala

“Make sure to wear your smile. But not just your smile.”

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Matt Wiele: Copywriter

Keely Portsmouth: Art Director

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Star Choice - Keeping adult-only pay-per-view for adults only

"Block them or watch them, it’s your choice."

Matt Wiele: Copywriter

Filipe Biondi: Art Director

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Capital EX - It’s a complete no-brainer

30 second spot to promote the annual Capital Ex fair and midway, a terribly corny tomato joke, as well as the brain-dead stoner that we all know and love.

Matt Wiele: Copywriter

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Valiant Airways - In our skies there are no limits

"Fly like the President for the cost of a civilian."

[Tag] “In our skies there are no limits.”

These are two of several trade publication print ads, posters, and direct mail pieces for Valiant Airways. The now defunct charter airline that would exclusively fly between Houston, Texas and Douala, Cameroon, that according to Wikipedia as I’ve just learned, was created to service Dick Cheney’s Haliburton. God I hate that guy.

Matt Wiele: Copywriter

Dion Zdunic + Brian Close: Art Directors

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Qualico Development Group - Evanston Magazine Campaign

Qualico Development Group is one of Alberta’s largest land and community development companies who came to PUSH Branding and Rare Method with one request, ‘we need engaging real estate advertising for a booming community that looks and sounds nothing like real estate advertising.’ I think we did our job.

* 2007 Anvil (Ad Rodeo) Awards

Matt Wiele: Copywriter

Darcy Parke: Creative Direction + Art Director

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Alberta Ballet - Transit campaign

Sexy bodies sell seats.

Matt Wiele + Darcy Parke: Copywriters

Darcy Parke + Filipe Biondi: Art Directors